Pop Art

Looking for artist to “describe what Jarritos means to them,” the popular Mexican soda pop company announced a call for submissions for its “Flavor City” campaign.  

“We are looking for artists of all ages to develop eye-catching works of art in any medium to express the flavor and experience of Jarritos,” the contest’s site reads.

Deadline is September 1, and winners will be announced on September 9.

First prize winner will receive a showcase in the beverage’s website, publication of their work, and a one year supply (365 bottles) of poor man’s Pecsi.  

Dubbed “a Mexican cultural Icon” (yup, with a a capital I) per its official website, Jarritos (Spanish for little jugs), was founded in 1950 by Don Francisco “El Güero” Hill.

No, not that Don Francisco.

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