Big Week in Mexico Car News

  • Predicted to be “lazy, feckless and flatulent” by Top Gear show presenters, the Mastretta MXT (pictured above) is finally rolling out of Mexican dealerships, with a projected France and UK launch two months down the road. Only 150 MXT’s will be produced in 2011, and ordering is available through their website. “Consultancy is our tradition; production is our future,” Daniel Mastretta said of the sports vehicle this week at the Detroit Regional Chamber.
  • Volkswagen’s newly redesigned Beetle is said to have added some “brawn” to its iconic design, in an effort to attract more men. The macho vocho revamping includes a sportier powertrain, and a longer (168.4″) and wider (71.2″) body than its predecessor. With the new Mexico-made Beetle set to debut in November, the carmaker aims to sell 1 million vehicles in the United States and 10 million worldwide by 2018 — as it works to triple its sales.    
  • Finally, TrueCar.com has published a recent study on Latinos’ car purchasing habits. “The Hispanic market is very critical for automakers, being the fastest growing minority group in the U.S.,” Jesse Toprak, Vice President of Industry Trends and Insights at the site says. The study found that the top carmakers among paisanos are Toyota (19.5 percent), Honda (13.7 percent), and Nissan (11.9 percent); with Buick, Hyundai, Cadillac and KIA being the brands with the highest growth among Hispanic buyers in 2010 compared to 2009 (with sales above 1,000 units). Clearly, KIA’s stealth Quetzalcóatl marketing has paid off.

To commemorate the news, we’ve assembled the following list of Narcocorridos starring cars. Enjoy:

“La Camioneta Gris” (The Gray Van)

“La Cheyenne del Año” (The Current-Year Cheyenne)

“La Suburban Dorada” (The Golden Suburban)

“La Banda del Carro Rojo” (The Red Car Gang)

“La Chrysler 300” (The Chrysler 300) 

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