Mexico’s Duopoly War Gets Animated With “Los Slimson”
Mexican magnate Carlos Slim and The Simpsons’ Montgomery Burns have a lot in common: they’re high-profile billionaires, they hate sideburns, and they’ve both devised devilish plans to block out the sun.
OK that last one might be a stretch, but if you play into the media melée being played out between Slim and his country’s two biggest televisoras—TV Azteca and Televisa, it’s almost believable.
The latest development?
A series off full-page ads taken out this week in Mexico’s top national newspapers Reforma, El Universal, Milenio and El Economista that inspired in the popular Fox television series take a jab at Slim’s Telmex and cellphone provider Telcel.
In the Tales From Copyright Infringement-approved advert titled Los Slimson, four blue-faced pitchmen are depicted with glossy messages like “In Slimlandia clients get quality service,” “telephone charges are low,” “connection speeds are infinite,” and “your mobile always works.”
Above a sad fifth character, the phrase “Not in Mexico” rounds off the spread, with Houston-based group Todos los Mexicanos (All the Mexicans) signing off on it.
Many questions remain as neither Slim nor his companies have issued an official statement; chief among them: WWEBD?
What would El Barto do?