Tapatío Crunch!

The age-old munchies axiom: I bet you can’t eat just one, is about to be modified to I bet you can’t eat just one without your eyes watering, thanks to legendary hot sauce brand Tapatío’s latest move.

In what could be a headline ripped from our Frankenfoods section the Vernon, CA-based salsa announced a teaming-up with Frito-Lay to produce a special run of  Tapatío-infused chips across five of their brands.

“I never was a Fritos fan, unless they were doused with Tapatío. And when I say ‘doused,’ I mean ‘drowned in them until the chips absorbed the hot sauce.’ These flavored Fritos taste EXACTLY like it–the musky Tapatío flavor is unmitigated and slightly scorches, with the curlicue shape a nod to the torciditos and Takis of Mexico. These chips make Flamin’ Hot Cheetos seem as bland as a rice cracker.”

 

Gustavo Arellano, managing editor at OC Weekly reports.

He goes on to mention the run will also include “Tapatío-flavored Ruffles, Doritos, Lays…and some other brand I forgot.”

On the verge of the salsa picante‘s 40th anniversary, what other ventures could be in the midst? According to this video, plenty.

Advertisements
Comments
One Response to “Tapatío Crunch!”
  1. Jeff says:

    Taptio Doritos sound like the greatest thing ever.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: