Mexico Markets First-Ever Gay Beer

Bow down to the Queen of Beers.

Fresh on the heels of a same-sex couple being voted “most attractive” by a mainstream publication, a Mexican brewery is unveiling the world’s first-ever gay beer.

Cerveza Mexicana Gay

YouTube screencap

Microbrewery Minerva with their “Artisan-Honey Ales” is vying for the juicy GLBT market which they claim has historically been snubbed by larger operations.

Spearheaded by brands Salamandra (an homage to not-out Spanish singer and gay icon Miguel Bosé) and Purple Hand (a nod to the 1969 protest against San Francisco’s Examiner, notorious for publishing a series of disparaging stories about the gay community), the maiden batch of 500 cases was so popular, it sold out in a matter of days.

“We arrive on the market with great respect and with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding”

Darío Rodríguez Wyler, commercial manager for distributors Bodega 12 told Mexican news agency EFE.

Rodríguez Wyler also shared that the cerveza labels double as gay pride stickers.

Teaser video here.

Available in select establishments in Mexico City, Guadalajara, Los Cabos and Puerto Vallarta, the bitchy brews are expected to be launched nationwide soon, and in Colombia and Japan later in the year. Future plans also include the opening of a “Purple Hand” bar and the development of a strawberry flavored beer to add to the stable of saucy suds.

Bottoms up! (Tops and versatiles too).

Your move, Chiquitibum.

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Comments
One Response to “Mexico Markets First-Ever Gay Beer”
  1. m says:

    it’s not actually the first ever. back in the mid 90s there was some horrible concoction with the unfortunate name of “pride”.

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